Tuesday, September 20, 2011

Pyjama Store apt Launch Womens Pyjamas

In mid-May the site is re-launched to accommodate the form aware with starring brands such as Eberjey, Princesse Tam Tam and BedHead. It's a good mix for they all offer something a little alter. Eberjey's classic styles, PTT's inspired take and BedHead's surprising prints ought cater something for everybody.

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And there's all the menswear if you view the pyjama as Coco Chanel did!

Coco Chanel famously only wore men's pyjamas, and when thepyjamastore.com initially fired last annual, it stocked exclusively elegance men's pyjamas, gowns and slippers. However numerous of the purchasers of its men's pyjamas were in fact women, some perhaps inspired by the icon, others keen to drum a little neatness into their man.

There is something exciting going on in the pyjama earth. It seems to be like so many fashions, cyclical. Whether it's the outward of BedHead's retro prints in Mad Men or if we are equitable spending extra period at family, pyjama sales have been soaring. So it is indeed good news that thepyjamastore.com is responding to inquiries approximately women's nightwear and re-launching the site this coming month. (Mid-May) with a range of women's nightwear.

Managing Director, James Riggs pointed out namely initially the brands positioning was based on the premise namely there was no resource as expert good quality men's nightwear online or even in the lofty avenue; by fewest not all in an location. Urged on at friends and many client emails, womenswear was an inevitable next shake.

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"Online brands tin answer to what they study from response and statistical file, in a large part traditional affairs were and to an amplitude are, less competent to. Launching womenswear namely meeting a need and actually the label of our site, fits comfortably for all nightwear. It's not further the kingdoms of feasibility that children's dress ambition be the next tread." Says Managing Director, James Riggs.

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